India's ArcelorMittal Nippon Steel limited (AMNS India) has introduced two premium steel grades - AMNS Vibrance and AMNS Optima - as part of its strategy to generate 75 percent of total revenue from value-added steel, the company said in a statement on Wednesday, February 18.
The move underscores AMNS India's focus on strengthening its presence in high-margin downstream segments, particularly coated steel used in appliances and industrial applications.
AMNS Vibrance and Optima - focus on appliances and industrial applications
AMNS Vibrance is a color-coated steel specifically designed for appliance manufacturers, targeting applications such as refrigerators, washing machines and microwave ovens.
AMNS Optima, meanwhile, is a zero-gloss galvanized steel product intended for industrial applications including air conditioning systems, panels and clean room installations.
According to the company, both products are positioned to reduce original equipment manufacturer (OEM) dependence on imported coated steel, supporting domestic substitution and supply chain resilience.
Strong growth forecast for coated steel production in India
AMNS India noted that the country's coated steel consumption currently stands at approximately 11.1 million tonnes per annum and is projected to grow at an annual rate of 8-10 percent.
In the home appliances segment, demand growth is estimated at around 10
