BMZ opened an office in the Emirates

Belarusian Steel Works expanded its distribution network by opening BelmetSteelDMCC, headquartered in Dubai, the largest industrial city in the United Arab Emirates.

Alexander Olesik, BMZ representative, said that the main goal of the new company is to sell all types of BMZ products to the markets of the Middle East and North Africa. The company will mainly focus on high value-added products such as structured rolled products, rebar products, pipes, wires, and more. This is a rather difficult market for BMZ, but at the same time it is reliable and promising. The attractiveness and potential of the market have already been appreciated by the manufacturers of Turkey and the CIS countries, so there is tough competition here. Now, many steel product manufacturers have stepped up their efforts to promote steel in this market.

Tatiana Fomenok, Commercial Director of BelmetSteelDMCC, said that the company is currently exploring the possibility of promoting in the markets of Turkey, Egypt, Saudi Arabia, the United Arab Emirates and Kuwait. Only in the period from January October 2014, 18 percent of BMZ sales in monetary terms was received in markets in Africa and the Middle East. In addition, this year Turkey and Egypt entered the ten largest importers of BMZ steel products, and took 4th and 6th places, respectively.

The Belarusian Metallurgical Plant was founded in 1984 under the BMZ trademark. The company's exports account for nearly 80 percent of its total production. BMZ now employs over 12,000 people. The production cycle of the plant includes all technological stages, from steel production to the sale of finished products.