Healthy market competition forces marketers to use a variety of ways to promote the products they advertise. But one option remains unchanged and the most effective - packaging. It depends on it whether the buyer will turn his attention to this particular product, located on a showcase or on a supermarket shelf among analogues produced by competitors. And in this matter there is no need, as they say, "reinvent the wheel", the time-tested so-called flexible packaging :
- Paper and laminated foil.
- Laminate and parchment.
- A wide variety of film materials.
Painted and refined using the modern method of flexo printing, it is able to solve a whole range of problems associated not only with advertising promotion of products, but also with their transportation, as well as reliable storage.
Key benefits
For the packaging of each group of goods, a specific type of packaging material approved by the sanitary and environmental authorities must be used. In some cases, for example, for perishable food, they are limited to practically 2-3 options. That is why, in order to give a presentable and competitive appearance to the packaging of goods, the best option is the use of modern methods of its coloring, which include flexo printing. It allows you to:
- Apply an original design using a wide range of colors to any packaging material.
- Emboss information about the product (expiration date, composition) in the format established by the state regulatory authorities (font size, legibility).
Flexoprinting refers to environmentally friendly and safe technologies for human health. Can be used for packaging food, medicine and household chemicals.
You can get more detailed information on the method of ordering the production of flexible packaging using the official website of the company that provides this type of service on its own high-tech printing equipment with a guarantee of quality and the shortest lead time.
