It is expected to affect the companies directly operating with the data: HR, CRM, analytics, project management. The reaction is predictable: business has begun migration with foreign services.
Now even just keeping client numbers in the Google Account is formally illegal. This is not about “prohibitions”, but about real risks: locks, fines and leaks. For violation of the legislation on personal data, legal entities may be fined from 200,000 to 300,000 rubles. With repeated violations, fines can be increased. In addition, there are fines for failure to submit notifications about the start of personal data processing (from 100,000 to 300,000 rubles) and for leakage of personal data. For leakage of biometric data, fines can reach 15-20 million rubles