It’s not just the product or advertising that makes money in business, but people and how they communicate with each other.
We studied how corporate culture affects profits.
It turned out that where employees understand the goal and are not afraid to tell the truth, companies earn more.
And where the culture is built on fear and formal reports, they lose millions even if everything is “according to plan.”
This study is not about office slogans, but about real managerial hygiene.
About why some projects are being implemented, while others are drowning in meetings.
Those who manage a business should read this before “optimizing staff” again.
