Japan strives for superiority in Southeast Asia by increasing the release of high-quality steel

Japanese manufacturers have expanded their presence on the market of high-tech final products in Southeast Asia, in order to survive in strict competition with Chinese and South Korean rivals. The flow of ordinary steel products exceeds the demand among members of the Economic Association of Southeast Asia due to the mass receipt of excess products from China.

In 2012, China ousted Japan as the main exporter of steel products in the Asean region and reached a 31 percent share, which surpassed Japanese colleagues who supply high-quality products for external decoration, components for The railing and other products for the construction. In addition, Japan exports semi -finished products for automotive industry. The total share of Japanese exports is inferior to China and is 28 percent, in accordance with the submitted to the Japanese Federation of metallurgy.

Given the forcing of the export of China and South Korea, which was in the third position with a 15 percent share this year, the industry officials believe that the supply of steel to the markets of Southeast Asia will still be excessive. In this regard, Japan's JFE Holdings Inc, concerned about this situation, postponed its decision to join the project of Taiwanese steel in Vietnam.

Demand for products has become high -class, mainly for automakers and electrical products, remains high, since such products should combine strength and high manufacturability, and Japanese manufacturers have a technical advantage in this area over their Chinese and South Korean rivals.

Nippon Steel & Sumitomo Metal Corp began the production of these products in Thailand in October, and in Vietnam in November. They also plans to begin production in India in January and expand the production lines in China in 2015. JFE will begin to produce high -quality products in Thailand in April and is preparing to begin Indonesia in March 2016. Kobe Steel LTD plans to produce high -quality products in China in early 2016.