Since the 2009 recession, Tata Steel's Europe, which used to be the company's main source of revenue, has significantly reduced its revenues. Due to the losses caused by the economic crisis, the company is working to strengthen its image by conducting a wide advertising campaign, and plans to buy an LED screen to install on the front of the headquarters. Recently, the price of steel has remained constant, and the cost of raw materials is quite stable. These factors can have a beneficial effect on the company's financial position.
Operating margins in the European hub of the company are currently low. However, the company's products are in strong demand, especially for high quality bars and strips, as well as coated and special steels for demanding applications. This allows us to count on an increase in the profitability of the division in the near future.
The main competitor of the company is the corresponding European center ArcelorMittal, which earns higher profits. Widening steel spreads strengthened ArcelorMittal's position. At the same time, analysts argue that a stable steel price could be a good incentive for the steel company Tata Steel. Through internal reorganization, the company survived the economic downturn. The company's financial results show an increase in profits, even while the company remains in danger.
Tata Steel owns world-class R&D facilities that enable new products and advanced steel grades to be developed to reduce the cost or weight of existing applications. The company's portfolio consists of quality metal products, which include a set of standard flat and long products. At the same time, the products can be adapted to the customer's specification.
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