- Three of the twelve companies showed a decrease in sales.
- Sunlight, Sokolov and Tous turned out to be the fastest growing.
- Tous increased sales by one and a half times against the background of a low base.
- Sunlight increased turnover by 45.3% to 115.4 billion rubles
- Sokolov's financial performance increased by 34% to 68.1 billion rubles, of which opt accounted for 13.5%.
- By the end of 2024, the total number of The retail outlets of the largest retailers increased by 13.7% to 3,924 (a net increase of 474 objects).
- Four networks showed a reduction in the number of objects: APPLE Diamond, Lines of Love, Tous and PanClub (formerly Pandora).
- PanClub closed 31 facilities in 2024, leaving 52 stores.
About the market:
- 2024 was a successful year for jewelry retail leaders, with the largest chains growing faster than the market as a whole.
- Total sales of the top 12 increased by 31.1% to RUB 289.5 billion with VAT (and including marketplaces - by 33.57% to RUB 329.6 billion with VAT). - At the same time, the segment as a whole added 26.3%.
- In the first half of 2025, the jewelry market grew by 12% year-on–year, to RUB 232 billion
- According to the forecast, the market growth rate will accelerate in July-December, and by the end of the year, the dynamics will exceed 14%, and sales will reach 535-540 billion rubles, including VAT.
