However, it is the universality of gold's use that makes it perceived as a safe haven and a valuable asset that attracts investors, collectors, governments, and ordinary people. In 2025, the global gold price exceeded $4,000 per ounce and is expected to reach 5,000 next year, at least intermittently. In the context of the global crisis, another drop in interest in financial products and a weak dollar, which makes it possible to buy gold cheaper in world currencies, gold is experiencing a crucial moment.
Despite the fact that gold seems outdated compared to other investments and is often described as a way to store funds to maintain their value, the long-term return on gold over the past 50 years has still been significant, averaging 8% per year, which exceeds US inflation of about 4% per year over the same period. period. This calculation takes into account gold as a financial investment product and as an investment tool. In 1971, the Bretton Woods gold standard was abolished, which set a fixed price for the precious metal, so the calculations of the World Gold Council begin from this moment.
