On the Internet you can find a fairly large number of banner advertisements. Today it is one of the most popular advertising tools that is widely used in the digital sphere. Website http://mixdigital.com.ua/ru/blog/formaty- bannernoj-reklamy-po-standartam-iab/ invites you to familiarize yourself with the types of banner advertising and find out what features they have.
Types of banner advertising and its features
Banner advertising appeared quite a long time ago. It is widely used in small, medium and large businesses. If configured correctly, it can produce good results.
Before you launch banner advertising, you should clearly define its goals. This will allow you to direct it in the right direction so that it functions effectively on the network.
What banner advertising formats exist:
- Horizontal banner. This format can be displayed both at the top and bottom of the landing page.
- Vertical banner. Its location is appropriate in the upper right corner of the site. It is chosen when it is necessary to form a company image or build knowledge about the brand.
- Full page in horizontal design. This format covers the entire screen. Looks optimal on both a computer and a smartphone. Dimensions can be adjusted to fit any device.
- Tile. This type of format has fixed dimensions depending on width and height. Its main goal is to reach the target audience.
As we can see, there are quite a lot of banner advertising formats. Each of them can be adapted to any device.
Video advertising on YouTube
If you regularly use the YouTube website, you have probably come across advertising videos on this platform. The video advertising format on YouTube can be divided into three areas. The first option is focused on building coverage of the target audience. The second one helps to increase brand awareness and engage users. The third type of advertising is aimed at performing some action on the part of the user.
If you set up video advertising on YouTube correctly, it will work effectively and bring results, more details at http://mixdigital.com.ua/ru/blog/formaty-videoreklamy-na-youtube. It will allow you to engage the target audience and improve brand awareness. In addition, this advertising format can motivate the target audience to take some action, for example, to purchase goods and services.
For detailed information about setting up video advertising, you can visit the website of the Mix Digital agency. Here they will help you launch advertising without any difficulties.
