Today, almost everyone can create a site: there are dozens of designers available CMS and ready -made templates. But there are few technical tools alone. To make the site really successful - it attracted traffic, held visitors and brought the result - you need to take into account a whole range of factors. Conventionally, they can be divided into ten key areas that determine whether your project will become in demand or dissolve among thousands of faceless pages.
1. A clear goal and niche
A successful site always begins with understanding: why it is created. An Internet platform without a specific purpose resembles a store without a sign-visitors simply do not understand why to go there. The goal may be different: the sale of goods, the promotion of the brand, the publication of expert content. But it is important that the site is focused on its niche.
2. Convenient navigation
The user comes for specific information. If he cannot find the desired section for a couple of clicks, the probability of leaving increases sharply. The logical structure of the menu, bread crumbs, a clear hierarchy of pages - all this works to hold the visitor. Good navigation reduces the “refusal indicator” and increases the stay on the site.
3. Design and visual identity
The appearance of the site is the first thing the user sees. A boring or overloaded interface causes distrust. Modern design should be simple, minimalistic, with an emphasis on convenience. It is important to form your own visual style so that the resource is remembered. Colors, logo, fonts - everything should work for brand recognition.
4. Loading speed
Even the most beautiful site loses its meaning if the pages open too long. The user will not wait ten seconds until the picture is loaded. The right choice hosting , image optimization, use of CDN, clean code are basic things. Search systems also take into account the speed of loading during ranking, which means that it also affects SEO.
5. Quality content
Content is the main tool for attracting and holding the audience. The texts should be unique, interesting and useful. Video, infographics, podcasts enhance the effect. A successful site always solves the user's problem: answers the question, helps to choose, entertains or teaches. Content is what they return to you.
6. SEO and visibility in the search
To find the site, it must be optimized for search engines. This is not only the selection of keywords, but also the internal optimization of the structure, meta-tags, the speed of loading and mobile adaptation. Regular work with SEO allows the site to steadily attract
