JFE Bars & Shapes Corporation, a subsidiary of Japanese steel manufacturer JFE Steel Corporation, announced the launch of a new eco-friendly steel brand, Eco-L ®, developed as part of the company's ongoing decarbonization strategy.
Promoting renewable energy and circular steel production
The Eco-L ® brand is made entirely from 100 percent scrap steel melted in electric arc furnaces (EAFs) powered by 100 percent non-fossil electricity, supplied either through power purchase agreements (PPAs) or captive renewable generation.
This approach eliminates carbon emissions from electricity use and reduces overall production emissions to one-quarter to one-fifteenth of those from production conventional blast furnace.
Through the Eco-L ® initiative, JFE Bars & Shapes aims to strengthen the expansion of renewable energy and decarbonized value chains in Japan's steel sector. The company will continue to:
- increase energy efficiency and reduce dependence on fossil fuels,
- expand the use of renewable and non-fossil energy and
- develop carbon-neutral steel grades for both domestic and export markets.
