Turkish pipe manufacturer Erciyas Çelik Boru Sanayi A.
Ş. Announced that its subsidiary Erciyas Rail has joined the Turkality® program, Turkey's flagship branding and export support initiative, following an audit and evaluations conducted by the Ministry of Commerce and its authorized auditing firm.
As part of the investment in Erciyas Group railcars, Erciyas Rail oversees all sales, export, maintenance and repair activities.
Wide range of costs eligible for Turquoise® support
The program provides 50% financial support for a wide range of expenses related to global branding and growth. In 2025, the relevant activities can receive support in the amount of up to 412 million Turkish liras (9.71 million US dollars), with limits updated annually in accordance with the consumer price index.
Acceptable cost categories include expenses related to patents, utility models, registration of industrial designs, certificates of market access, licensing, employment, consulting services, research on the roadmap for the development of branded products included in the support program, registration/updating/brand protection abroad, market research and reports, and clinical trials. testing procedures, promotional activities, fairs, warehousing services, and franchise costs such as unit rental/basic installation/conceptual architectural work, as well as corporate infrastructure and employment costs
Erciyas Rail stated that The company intends to maximize the benefits of the program by focusing investments on sustainable financial management, brand value, high-tech manufacturing, operational excellence, and corporate infrastructure in line with its growth strategy.
