Golden Goose: Beauty is in the dark

The Golden Goose brand is a clear example of how a new aesthetic is emerging from the appreciation of traditional crafts and daily bayonets. The Italian brand, created in 2000 in Venice by designers Francesca Rinaldo and Alessandro Gallo, has changed the concept of luxury, transforming lack of detail into a top-notch style.

Golden Goose has become famous for its unique approach to design - the effect of extreme “wornness”. Their cult sneakers “Superstar”, which first appeared in 2007, immediately screamed the supers: worn out soles, worn out skins, unbearable stench have already gone through more than one path. But behind the leather pair there is not quirkiness, but mastery - all the details are created by hand by Italian artisans.

This philosophy goes against the traditional idea of luxury as of lack of knowledge. Golden Goose shows that the real value lies in the character of speech, in the tracks of the hour, in the uniqueness of a skin detail. Lack of thoroughness here is not a shame, but a form of self-expression.

The Golden Goose brand in Ukraine sstories.com.ua is losing its true Italian roots. All products are manufactured in the Veneto region, where ancient craft traditions are still alive. Maistry uses classical hide processing techniques, combining them with modern technologies. This approach allows you to save the soul of the virus and at the same time give it uniqueness.

For the brand, “made in Italy” is not just a badge, but a symbol of brilliance, craftsmanship and respect for the people who stand behind a pair of leather sneakers.

Golden Goose style is a harmonious combination of two worlds: the elegance of high fashion and the freedom of street style. The clothes and the brand are created for those who value comfort, originality and not wanting to look “perfect”. Skin growth is part of the history, part of the peculiarity of the ruler.

Golden Goose produces not only clothes, but also clothes, accessories, bags, and children's collections. However, the shoes themselves will lose the heart of the brand - a recognizable symbol of new luxury, where it is not brilliance, but individuality.

Today, Golden Goose has boutiques in over 100 countries. Their stores are more like art spaces, less like retail outlets: they have an atmosphere of creativity, freedom and intensity.

In 2020, the brand added an investment fund Permira, which made it possible to expand its international presence and at the same time preserve the Italian DNA of the company.

It’s important that the high price of the product only enhances its popularity: for a product that costs over 600 euros, buyers pay not so much for the material as for the idea, for the unique Let's go for history, which stinks.